A new bell - Knog "Oi" on Kickstarter

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A new bell - Knog "Oi" on Kickstarter

Postby roshea » Wed 02 Mar 2016, 3:45 pm

Slimline, room for cables, 2 sizes, a variety of finishes, looks good, sounds OK (really, bells are only useful for low speed use anyway, but they're a legal requirement ...)

Image

http://www.kickstarter.com/projects/-oi ... -bike-bell

There's a bit of a review (preview?) here:
http://bicyclingaustralia.com.au/news/o ... -bike-bell
Office use only.

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Re: A new bell - Knog "Oi" on Kickstarter

Postby LovinDirt » Wed 02 Mar 2016, 4:03 pm

Cool idea but why does Knog need crowd funding? I'd have thought they would be big enough to do it themselves...
Stay dirty, my friends!

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Atomic Kitten » Wed 02 Mar 2016, 6:53 pm

LovinDirt wrote:Cool idea but why does Knog need crowd funding? I'd have thought they would be big enough to do it themselves...


It's a good market tester. Gets funded up front based on market demand. Something that simple can be manufactured pretty easily in bulk. Financially speaking, it's a much safer way of doing it, and KS can generate a lot more buzz as a known marketing platform than trying to do it yourself.

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Marx » Thu 03 Mar 2016, 7:24 am

Option to have it on your finger, so you can use it walking along a crowded footpath.
Just a bike & a place to ride.

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Re: A new bell - Knog "Oi" on Kickstarter

Postby LovinDirt » Thu 03 Mar 2016, 8:46 am

Atomic Kitten wrote:
LovinDirt wrote:Cool idea but why does Knog need crowd funding? I'd have thought they would be big enough to do it themselves...


It's a good market tester. Gets funded up front based on market demand. Something that simple can be manufactured pretty easily in bulk. Financially speaking, it's a much safer way of doing it, and KS can generate a lot more buzz as a known marketing platform than trying to do it yourself.



Isn't the whole point of KS to "kickstart" a new business? As in a company that wouldn't exist without the crowd funding.
Yes it would get more advertising but I see it as a misuse of the platform. Surely Knog is big enough that its marketing department can support a bike mag by buying space for an add, maybe a banner on a forum or such. [/rant]
Stay dirty, my friends!

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Re: A new bell - Knog "Oi" on Kickstarter

Postby MattyP » Thu 03 Mar 2016, 11:02 am

I like it & if priced appropriately would acquire. As others have mentioned I'm perplexed why they're using kickstarter though.

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Ritch » Thu 03 Mar 2016, 12:09 pm

MattyP wrote:I like it & if priced appropriately would acquire. As others have mentioned I'm perplexed why they're using kickstarter though.


It's free working capital for confirmed orders. Why wouldn't you use it if you're a small business?

Ritch

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Heather » Thu 03 Mar 2016, 2:04 pm

Ritch wrote:
MattyP wrote:I like it & if priced appropriately would acquire. As others have mentioned I'm perplexed why they're using kickstarter though.


It's free working capital for confirmed orders. Why wouldn't you use it if you're a small business?

Ritch

Fron the Knog website:
LAUNCHED IN MARCH 2003 BY HUGO DAVIDSON AND MALCOLM MCKECHNIE, KNOG IS A UNIQUE GLOBAL LIGHTING & CYCLING ACCESSORIES BRAND, BASED IN AUSTRALIA CURRENTLY SELLING KNOG PRODUCTS TO 46 DIFFERENT COUNTRIES.

Small business??? :roll:
I'm not bossy, I just have better ideas!

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Atomic Kitten » Thu 03 Mar 2016, 2:51 pm

Ritch wrote:
MattyP wrote:I like it & if priced appropriately would acquire. As others have mentioned I'm perplexed why they're using kickstarter though.


It's free working capital for confirmed orders. Why wouldn't you use it if you're a small business?

Ritch


You're not allowed to use a new, highly visible market testing, crowd funding website unless I say so or understand why you would.

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Atomic Kitten » Thu 03 Mar 2016, 2:53 pm

Heather wrote:
Ritch wrote:
MattyP wrote:I like it & if priced appropriately would acquire. As others have mentioned I'm perplexed why they're using kickstarter though.


It's free working capital for confirmed orders. Why wouldn't you use it if you're a small business?

Ritch

Fron the Knog website:
LAUNCHED IN MARCH 2003 BY HUGO DAVIDSON AND MALCOLM MCKECHNIE, KNOG IS A UNIQUE GLOBAL LIGHTING & CYCLING ACCESSORIES BRAND, BASED IN AUSTRALIA CURRENTLY SELLING KNOG PRODUCTS TO 46 DIFFERENT COUNTRIES.

Small business??? :roll:


You could have 46 sales and still satisfy this puffery :p

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Re: A new bell - Knog "Oi" on Kickstarter

Postby baudman » Thu 03 Mar 2016, 3:24 pm

GE, Unilever, Heinekin.

They've all used crowdfunding. (Although, admittedly, not 'Kickstarter' - at least to my knowledge.) I actually find crowdsourcing a little less palatable. If bigguns want ideas/creative, pay for it. At least with crowdfunding, the punters know they're paying for something.

Knog haven't hidden who they are. Used their iconic logo, and mentioned what they may be known from. Sure... they haven't big-noted it either.

And the Oi!? Great name. I hope its volume lives up to it. (The actual tone sounds very nice!)

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Ritch » Thu 03 Mar 2016, 4:00 pm

Heather wrote:Fron the Knog website:
LAUNCHED IN MARCH 2003 BY HUGO DAVIDSON AND MALCOLM MCKECHNIE, KNOG IS A UNIQUE GLOBAL LIGHTING & CYCLING ACCESSORIES BRAND, BASED IN AUSTRALIA CURRENTLY SELLING KNOG PRODUCTS TO 46 DIFFERENT COUNTRIES.

Small business??? :roll:


You can quibble over the definition of small business if you like. 20 employees and revenue ~AUD7-8m per year is small or medium as far as I can tell. Wesfarmers, the owner of Coles supermarkets makes about the same revenue in an hour.

Ritch

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Summernight » Fri 04 Mar 2016, 10:53 am

I have no problems with Knog using Kickstarter for this. It is a new product, they are testing the market, they smashed their funding goal and they know the product appears popular enough that it will stick, even at $26 a bell.

I'm getting one through the campaign... Actually I'm trying to get two. :P

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Re: A new bell - Knog "Oi" on Kickstarter

Postby Atom Ant » Sat 05 Mar 2016, 7:46 pm

It's a new product line for knog, but one that fits well with general vibe of the company. For all the reasons mentioned above, kickstarter is an appropriate channel to test viability. They're not on their pat in using KS for a nw w product line - I often see KS campaigns by specialist photographic accessories makers. Sometimes they can be tempting when you already know the quality of the company's previous products.
Up and at 'em

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Re: A new bell - Knog "Oi" on Kickstarter

Postby weg » Mon 07 Mar 2016, 10:45 am

Not related to KS, but interesting approach to shared path behaviour change. Port Philip council is offering prizes if you slow down and ding around peds. I'm not sure the similar police campaign worked that well but worth a try I guess. http://www.enviroehub.com.au/articles/d ... -paths-win The GCT approach would need to be some sort of inverse Strava loserboard.


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