The Ascent

This replaces the previous forums at womenscycling.com.au.
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baudman
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The Ascent

Postby baudman » Mon 12 Oct 2015, 5:29 pm

I saw this at GoBike Festival on the weekend.

Towards 50/50
We believe that 50% of all bike riders should be women. Currently, only one in three bike riders are women and that’s pitiful. So we’re taking a stand. The Ascent is Bicycle Network’s bold new initiative to address the imbalance and get more women on to bikes. Join us and be part of our journey to 50/50.


https://www.bicyclenetwork.com.au/the-ascent/

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cold_erin
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Re: The Ascent

Postby cold_erin » Mon 19 Oct 2015, 2:12 pm

That's a very....pink-toned...campaign, isn't it?

So feminine.

So, so feminine.
Jaws was never my scene.
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JAC
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Re: The Ascent

Postby JAC » Mon 19 Oct 2015, 2:26 pm

This campaign had limited appeal for me - I know enough nice women AND men to ride with, and wasn't feeling the need for a "womens event".
BUT Gus!'s gf (early 20 year old) - having completed the 100km Sorrento - Melbourne ride (with Gus!) - is looking forward to the Ascent ride. She found the large fast packs of (mostly) men who passed them on ATB day scary, and thinks that Ascent will offer a different atmosphere for her riding development. She asked me to ride it with her. I plan to.
There isn't "one market" for cyclists.
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baudman
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Re: The Ascent

Postby baudman » Mon 19 Oct 2015, 2:42 pm

I don't have a problem with this as an 'event'. I do think it has a market, although I have no idea how large.

I do have a problem with it being put out there as a behaviour change initiative. I think the women likely to ride it are those who would be likely to ride 100km anyway. It's a big distance, with some decent climb. In six hours.

I think the 50:50 they're aiming for is better achieved by engaging those who don't currently ride. And I think for many this would be too much. The training and engagement prior is brilliant. But perhaps a 50km... and then the 50+50 for those up to it? That'd change the game for me completely, and provide a realistic goal. Thinking about it, I reckon the 100km goal is about as achievable as the body shapes of those in the marketing. (Perhaps that's the point, and I'm missing it completely?)

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JAC
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Re: The Ascent

Postby JAC » Mon 19 Oct 2015, 5:30 pm

baudman wrote:. It's a big distance, with some decent climb. In six hours.


Ummm........that sounds like up?

Oops. I'd better take a closer look at it before I commit.
18/1000 sec from winning lemon tart - but was allowed to have one anyway!!

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Helen
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Re: The Ascent

Postby Helen » Tue 20 Oct 2015, 9:29 am

I agree with you entirely Baudman FWIW. I did the MS bike ride 50 Ks with my daughter, who is a regular commuter but only did the 30 Ks and won't shut up about how tough I must be to do *50 KS* :lol: :lol: :lol:
Imagine trying to get someone who doesn't even commute to do 100 Ks
I used to regularly knock over 100 Ks in my yoof but I had a long time to work up to that and a seriously nice bike.
"The revolution will not be motorised"

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cold_erin
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Re: The Ascent

Postby cold_erin » Tue 20 Oct 2015, 10:40 pm

baudman wrote:I do have a problem with it being put out there as a behaviour change initiative.

Yeah, that's the bit I didn't get. My friends, who are sometimes ladies, ride 20 or 30 k's in one go....but never 100! And never in pink ;)
Jaws was never my scene.
http://www.colderin.blogspot.com

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JAC
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Re: The Ascent

Postby JAC » Wed 21 Oct 2015, 5:50 pm

$169 - early bird price.
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baudman
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Re: The Ascent

Postby baudman » Thu 22 Oct 2015, 9:08 am

cold_erin wrote: My friends, who are sometimes ladies...

What are they the rest of the time? (Sorry).

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cold_erin
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Re: The Ascent

Postby cold_erin » Thu 22 Oct 2015, 6:33 pm

baudman wrote:
cold_erin wrote: My friends, who are sometimes ladies...

What are they the rest of the time? (Sorry).

They're definitely NOT ladies the rest of the time :twisted: :twisted:
Jaws was never my scene.
http://www.colderin.blogspot.com

peletor
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Re: The Ascent

Postby peletor » Thu 22 Oct 2015, 9:35 pm

JAC wrote:$169 - early bird price.


Bicycle network are an event management company trying to masquerade as a bicycle lobby group. I wish they would just stop trying and let other groups take over the space.

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Atomic Kitten
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Re: The Ascent

Postby Atomic Kitten » Thu 22 Oct 2015, 11:01 pm

We believe that 50% of all bike riders should be women.


I believe that everyone who wants to ride a bike should do so.

I believe quotas are stupid.

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Summernight
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Re: The Ascent

Postby Summernight » Fri 23 Oct 2015, 10:38 am

I might do the free events prior, but totally not interested in doing the 100km ride.

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Re: The Ascent

Postby Remote Controller » Fri 23 Oct 2015, 10:41 am

That only 1 in 3 ride is pitiful?
33% is pitiful but 50% is fantastic?
Hmmmn, perhaps they should look at Pony Club events were female participation is more like 90%.
Girls will do what they want to do.
My own two daughters rode because I rode with them, neither have wanted to carry on with it in adulthood and prefer other activities.
In saying that, I support the initiative, but if anyone can do 100km they are already a dedicated cyclist.
The non cycling females I know would never even consider trying for a century.
The organised training rides are a good idea though.

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Summernight
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Re: The Ascent

Postby Summernight » Fri 23 Oct 2015, 10:50 am

Remote Controller wrote:That only 1 in 3 ride is pitiful?
33% is pitiful but 50% is fantastic?
Hmmmn, perhaps they should look at Pony Club events were female participation is more like 90%.
Girls will do what they want to do.


Wish there had been more males at Pony Club - there was a noticeable drop-off at a certain age for boys... Which usually coincided with school/footy friends teasing them about going to 'Pony' Club and that being a girly thing. The ones who stayed were given star status by the girls. Haha.


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