barefoot wrote:Hope there's lots of schwag for the women, because I agree that they're the key to getting the sport established.
But (any) sports’ bread & butter are the fellas.
I see CX as being as much about the scene and spectacle as it is about the racing. For sure, it's one of the more spectator-friendly bike racing formats.
At a grass-roots level (ie not on the same scale as AFL), you're far more likely to get spectators who are also occasional or regular competitors.
One of the biggest coups in sports marketing in the last 10 years or so has been in pitching sport to women. I'm led to believe that football (all codes) and cricket crowds are now nearly 50% women. It's now a family event, not just a bunch of blokes out to sink beers and scream obscenities at the opposition.
CX could be a huge success if it becomes something you go to with your friends, family, significant other. Maybe race, maybe watch, hopefully both. The Dirty Deeds crew are doing a fantastic job so far of creating hype and making out to be a carnival style event that you would
take the family to.
I'm on the sick bench, but I'm still toying with the idea of bringing the wife and daughters down from Ballarat to watch the racing this Sunday. I'd be far less inclined to do so if it was just a bunch of blokes riding bikes in the mud, cheered on by a bunch of blokes. Bloke sport runs the risk of getting very neanderthal very quickly. That kind of atmosphere doesn't interest me at all. I very much prefer mixed company. And realistically, for a sport of riding bikes in the mud in crappy weather, getting women interested will be the more difficult part of "mixed" to encourage.